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　　愛點擊集團iClick(NASDAQ：ICLK)宣布，其智慧零售解決方案助力知名跨國能源品牌的中國子公司-殼牌(中國)有限公司(以下簡稱“殼牌”)在國內(nèi)市場取得了亮眼的業(yè)務(wù)增長。

　　借助愛點擊的全渠道智慧零售解決方案，殼牌中國潤滑油業(yè)務(wù)通過打通零售的三個主要方面(包括人、貨和場)的數(shù)據(jù)孤島，成功推進了在中國的數(shù)字化轉(zhuǎn)型。值得注意的是，愛點擊于去年年中推出的S2B2b2c直播電商解決方案，為殼牌中國潤滑油業(yè)務(wù)帶來了約10億人民幣的收入。

　　隨著直播電子商務(wù)在傳統(tǒng)零售商中的日益普及，愛點擊的智慧零售解決方案也加入了專門針對商務(wù)客戶的定制化直播模式。智慧零售解決方案實現(xiàn)了實時數(shù)據(jù)分析，確保價格的透明度，加強了庫存管理，優(yōu)化了整個業(yè)務(wù)鏈的數(shù)據(jù)整合，使殼牌中國潤滑油業(yè)務(wù)能夠在以下三個領(lǐng)域加速數(shù)字化進程：

　　人：愛點擊通過搭建小程序和企業(yè)微信群，整合、參與和管理品牌商殼牌、品牌經(jīng)銷商、門店和最終的消費者。這使殼牌能夠?qū)崟r監(jiān)控業(yè)務(wù)數(shù)據(jù)，并在整個供應(yīng)鏈中提供優(yōu)質(zhì)服務(wù)。

　　貨：開發(fā)實時端到端產(chǎn)品跟蹤能力，支持產(chǎn)品的集中管理，確保產(chǎn)品質(zhì)量、品牌聲譽和價格透明度。

　　場：利用愛點擊行業(yè)領(lǐng)先的知識和技術(shù)，將交易場所從傳統(tǒng)線下零售擴展到微信生態(tài)系統(tǒng)內(nèi)的線上商店、社交電商和直播電商平臺。

　　愛點擊首席執(zhí)行官兼聯(lián)合創(chuàng)始人唐健表示：“多年來，我們與殼牌緊密合作，開發(fā)了各種模塊，以助力殼牌實現(xiàn)數(shù)字化目標。殼牌是我們最成功的數(shù)字化案例之一，其業(yè)務(wù)的復雜性和規(guī)模證明了愛點擊在服務(wù)高端客戶方面的強大能力。愛點擊做為B2B電子商務(wù)中采用直播方式的先鋒，我們期待著未來我們的其他客戶也可以運用這套解決方案，并取得商業(yè)上的成功。殼牌的成功經(jīng)驗也增強了我們繼續(xù)擴大我們在高端客戶市場份額的信心�！�

　　關(guān)于愛點擊

　　愛點擊集團(NASDAQ：ICLK)成立于2009年，是中國領(lǐng)先的企業(yè)數(shù)字化運營和營銷云平臺。愛點擊的使命是賦能全球品牌釋放智慧零售的巨大市場潛力。憑借獨家的前沿技術(shù)，愛點擊提供的全消費者生命周期解決方案助力品牌有效實現(xiàn)業(yè)務(wù)增長和提升盈利能力。愛點擊總部位于香港，通過全球十一大辦公地點覆蓋亞洲及歐洲市場。更多信息請訪問ir.i-click.com。

　　Safe Harbor Statement

　　This announcement contains forward-looking statements. These statements constitute “forward-looking” statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Such statements are based upon management’s current expectations and current market and operating conditions, and relate to events that involve known or unknown risks, uncertainties and other factors, all of which are difficult to predict and many of which are beyond the Company’s control. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Company's fluctuations in growth; its success in implementing its mobile and new retail strategies; including extending its solutions beyond its core online marketing business; its success in structuring a CRM & Marketing Cloud platform; relative percentage of its gross billing recognized as revenue under the gross and net models; its ability to retain existing clients or attract new ones; its ability to retain content distribution channels and negotiate favourable contractual terms; market competition, including from independent online marketing technology platforms as well as large and well-established internet companies; market acceptance of online marketing technology solutions and enterprise solutions; effectiveness of its algorithms and data engines; its ability to collect and use data from various sources; ability to integrate and realize synergies from acquisitions, investments or strategic partnership; fluctuations in foreign exchange rates; and general economic conditions in China and other jurisdictions where the Company operates; and the regulatory landscape in China and other jurisdictions where the Company operates. Further information regarding these and other risks is included in the Company's annual report on Form 20-F and other filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and the Company undertakes no obligation to update any forward-looking statement, except as required under applicable law.